It’s no secret that print media is having a tough time. Why buy a magazine when you can see the same content on the internet? Glamour magazine is the latest print publication to fold. Before you get too worried, the magazine will continue online. But the print edition—which has been going for almost 80 years—is done.
More Content, Less Paper
Glamour promises that the company won’t be laying off its staff. Conde Nast, the magazine’s parent company, brought on Samantha Barry, the new Editor-in-Chief, this January to steer the struggling magazine in the right direction. She remains optimistic about the future of Glamour—but really, what else is she going to say?
“We’re doubling down on digital — investing in the storytelling, service, and fantastic photo shoots we’ve always been known for, bringing it to the platforms our readers frequent most,” Barry said. “We’ll be expanding video and social storytelling, with new and ambitious series and projects.”
Many websites have made the dreaded “pivot to video” move over the last few years. That’s because advertisers see much better results with video ads than images that can be easily blocked in your browser.
Conde Nast in Trouble?
Conde Nast owns a huge number of high-profile magazines, but it seems as though they’re looking to cut back. They’ve already given the axe to the print editions of Self and Teen Vogue. And they’re allegedly looking to sell off W Magazine, too! The artsy fashion rag is known for gorgeous photos and in-depth interviews, but apparently that’s not enough these days.
Is this another case of Millennials ruining everything?
The Future of Print
At least Glamour plans to keep its staff on the payroll—for now, anyway. The employees of several Meredith Corporation magazines aren’t so lucky. Meredith acquired Time Inc.’s lifestyle and food magazines, and one of their first moves was to lay off 200 people. They’re also shuttering Coastal Living and Cooking Light.
Some of these beloved and long-running magazines will be living on as digital titles. Others will publish the occasional special edition for the newsstand. But if you were a subscriber to Cooking Light, you’ll no longer be receiving it in your mailbox each month.
Serious question: If print magazines keep folding, whatare we supposed to read in waiting rooms?